10 % chance or 1 out of 10 wins!
Alrighty! Let’s do what all marketers love, talk NUMBERS!
Chill! Numbers can be a game-changer in your marketing efforts. They give your message credibility and make your brand look more trustworthy. But not all numbers are created equal. The way we present them can make the numbers shine or flop like a bad dad joke. So, let’s break it down so it is easy to understand (and hopefully, entertain).
Real numbers are like a secret weapon in your marketing campaigns. They’re the Batman to your Robin, the peanut butter to your chocolate, the bacon to everything (except pizza), but you get the point. Real numbers give your marketing message a level of sincerity that percentages just can’t. They make audiences go “wow”, and they make your brand look “dope” (as the yoots say).
So instead of saying “Our product is 50% better than our competitor’s product”, saying “Our product has a 90% success rate, based on our customers’ feedback.” Do you see the difference? Real numbers give your audience a clear idea of the expected results versus a vague comparison. This can help you stand out like Shaq in shoe store.
But let’s be real, sometimes things don’t go as planned. Who knows your sales might be down, and you need to break the news to your audience. Don’t worry, my friend, percentages are here to save the day. By saying something like “Our sales decreased by 25%, which is lower than the industry average of 30%”, you soften the blow and show that you’re on top of things.
So, what’s the catch?
Using percentages for positive info can backfire like a toddler with a slingshot. It can make your audience feel like you’re trying to hide something or exaggerate your claims. So, stick with real numbers if you are trying to impress your audience.
Wow! That’s more words than usual so let’s put a bow on this.
So, to sum it up, the magic of numbers in marketing is all about using them wisely. Real numbers give you that extra edge, percentages soften the bad news, and both make your message stand out. Just remember to keep it relevant and easy to understand, and you’ll be the talk of the town in no time. So, go on and make pretty pictures and marketing pieces, but use your numbers wisely.