I really can’t express how thankful I am for all the conversations around the topic discussed in last week’s blog. If you’re running behind and want to catch up with the ‘cool kids,’ you
What smell or smells trigger a visceral reaction for you? You know, a smell that changes your facial expression immediately when you catch a hint of it. Brussels sprouts? Man, do they stink!
Are you a fellow coffee snob? Well confession time: I’m not exactly a coffee snob, and I think coffee tast awful. In fact, whenever someone offers me a cup of joe, I jokingly respond
“Because I said so.” That ever-present phrase from my youth. My dad, probably like his dad before him and his dad before him, had used those four words many times to elicit action. Whether
After back-to-back blogs discussing reviews (How could 65,688 people be wrong? & Why You’re Really Trusting Strangers with Your Money!) and how they affect our buying or selling decisions, I thought it would be great
Hey there, shoppers! Today, let’s talk about something that’s relevant to all of us when we shop online: reviews. You know, those comments you skim through before making a purchase, from a few dollars
So, I’m not sure you’re supposed to open a blog that you want people to read with the word “so”. But I typically don’t follow “The Little, Brown Handbook” in my writing. In fact,
Alrighty! Let’s do what all marketers love, talk NUMBERS! “Boooo!” Chill! Numbers can be a game-changer in your marketing efforts. They give your message credibility and make your brand look more trustworthy. But not
Way back in 2012, I was struggling to figure out why someone I loved was making decisions that seemed to be in conflict with their best interest. I just couldn’t get my hands around
The more I spend time digging in to how and why mass marketing companies use psychology and behavioral marketing to influence us the more interesting I become. What is about our brains and our