When you start out on any journey it is natural for you, and even others to question, “Why are you doing this?”
That simple question can be a difficult to answer, but for me its easy.
“I Love Marketing!”
Since you are here, I think it may be safe to assume you are at least a little interested in my story.
I have always considered myself an athlete, which wouldn’t lead anyone to directly think “you might be good and really enjoy marketing.” When you layer on top of that, I have a Bachelor’s degree in Physics and a Master’s degree in Sports Administration (or PE as my wife called it on our wedding announcement) you really wouldn’t think, “Wow! Marketing is for you.”
But that love for sports, especially teams sports, was exactly what lead me here. My first foray into marketing was in 1996 when me an a friend said “let’s build a website.”
My response, as I am sure most people would have said then was “What’s a website?”