10 percent chance or 1 out of 10 wins!

Alrighty! Let’s do what all marketers love, talk NUMBERS! “Boooo!” Chill! Numbers can be a game-changer in your marketing efforts. They give your message credibility and make your brand look more trustworthy. But not

Consistency over perfection thumb
Consistency over perfection?

In my 50-plus years on this big blue marble hurtling through space at approximately 67,000 miles per hour, I’ve had my fair share of athletic pursuits. It all started with shooting hoops during the

Neuromarketing ‘what’?

Way back in 2012, I was struggling to figure out why someone I loved was making decisions that seemed to be in conflict with their best interest. I just couldn’t get my hands around

Thinking Fast & Slow
Zeigarnik effect what is ..

Have you ever been talking with a friend and you were trying to tell them about a song you love but you just can’t remember the name of the artist who sung it? You

What’s you Favorite?

Chocolate or vanilla? Glazed or sour cream? Carrot or Red Velvet? With those as lead options it is no wonder I spend so much time walking in my favorite shoes. Brooks if you were

No Bodies
Cut out the “no” bodies.

I don’t remember when I read about “no” bodies. It could have been 2008, maybe 2009. Nonetheless it was an interesting, although somewhat obvious, concept that as individuals, marketers, sales people we need to

What does success look like?

I am not sure how or when I first started asking that question. Heck, I am not sure someone didn’t ask me at one point or another and it just stuck. No matter how

3 Reasons Why
3 Reasons You’d Read This?

When we work to craft content to attract clients or gather a broader audience there is often a compelling reason for the attention. In this case, three come to mind. First, you are probably