From Extra Ordinary to Extraordinary: 7 Persuasive Words – FOR A LIMITED TIME!
In a world where attention spans are shorter than ever (SQUIRREL!), where 120 characters feel like Tolstoy’s ‘War, What Is It Good For?’ and 15-second TikTok videos make us wonder, “Why are they so long?”, the power of persuasive language reigns supreme.
Being able to grab our audience’s attention, ignite their emotions, and drive action in increasingly limited time frames is a true marketing superpower. So, let’s cut to the chase.
Today, we’re focusing on 7 specific words identified in Kevin Hogan’s book ‘Covert Persuasion’ that possess the uncanny ability to influence and persuade within the confines of a tweet, social media post, or a bite-sized video.
It’s like James Cameron squeezing an epic blockbuster, “Why are they so long, anyway?” into a TikTok snippet. Impressive, right?
In addition, to describing their word’s power and the emotion it triggers, we will provide examples that you can use for your social media posts featuring our favorite product, Dill Pickle Lip Balm.
Let’s do it!
Word Power: “Irresistible” describes something so captivating or alluring that it’s impossible to resist or ignore. It suggests that the object being described is highly enticing due to its unique qualities, exceptional characteristics, or the emotional response it triggers.
Social Media Post Example: “Want the most irresistible luscious lips? We’ve discovered the secret to deliver that tantalizing tang that will make your lips crave for more. Experience the magic of Dill Pickle Lip Balm and enjoy your lips being the center of attention. Dive into the irresistible pickle sensation taking the world by storm! 🥒💋”
Word Power: “Proven” signifies something that has been demonstrated or shown to be true, reliable, or effective. It conveys a sense of credibility, confidence, and trust, often backed by testing or past experience.
Social Media Post Example: “Experience the POWER OF PICKLES! Dill Pickle Lip Balm’s proven formula has delighted thousands of customers, leaving their lips perfectly hydrated and irresistibly pickle-licious. Don’t miss out on the opportunity to satisfy your lips today! 🥒💋”
Word Power: When marketers use the word “Innovative,” they aim to signal that their product or service is a forward-thinking, cutting-edge solution. It creates a sense of curiosity and excitement in potential customers or clients.
Social Media Post Example: “Ready to embrace the most innovative lip revolution? Our Dill Pickle Lip Balm combines the tangy essence of pickles with advanced lip care technology. Discover the groundbreaking innovation that will leave your lips craving for more. Join the pickle revolution and experience lip care like never before! 💥”
Word Power: Marketers often use the words “effortless” or “effortlessly” to touch our emotions and convey a sense of ease of use or convenience. It creates the perception that a product or service provides exceptional results with minimal to no effort.
Social Media Post Example: “Ready to revolutionize your lip care routine? Say “Adios” to your old, complicated lip care rituals and say “Hello” to the magic of our Dill Pickle Lip Balm. It effortlessly pampers your lips, providing instant hydration and revitalization. Spoil yourself in the tangy goodness without any hassle. Experience effortless lip perfection today! 🥒💋”
Word Power: When we hear or read the word “extraordinary,” we typically perceive it with a sense of amazement and wonder and not as it comes across in the Better Than Ezra song “Extra Ordinary.” It captures our attention, arouses curiosity, and elevates our expectations.
Social Media Post Example: “Are your lips extra ordinary or extraordinary? If they currently fall into the former category, let us help you unleash their extraordinary potential. Our Dill Pickle Lip Balm will have you singing “Good” by BTE in no time. Prepare for an explosion of flavor and hydration that will leave you amazed, just like the chorus of the iconic song. Dive into the extraordinary world of pickle perfection! 🤩”
Word Power: Ahh, a favorite of marketers to create a sense of urgency and scarcity. As we mentioned in “Beware: Your Brain’s Sneaky Tricks Exposed! Unraveling the Secrets of Irrational Choices,” our brains hate missing out. FOMO (Fear of Missing Out) is real, and the term “limited” helps to evoke that fear.
Social Media Post Example: “What are you waiting for? We have a limited supply of our bestselling Dill Pickle Lip Balm. With only a few units left, grab them before they are gone and take your lips from cucumbers to pickles in no time. Your luscious lips will thank you. 🥒💋”
Word Power: Maybe the one word that helps buyers commit more than any of the other six is “Guarantee” or its past tense “Guaranteed.” The reason it has such a profound effect on the emotional part of our brain is that it creates a sense of peace of mind, providing reassurance that our decision is logical. Well, guess what? It may not actually make it logical, but it feels like it.
Social Media Post Example: “✅ We are so confident that you will fall in love with our Dill Pickle Lip Balm that we offer a 110% satisfaction guarantee. If you’re not over the moon with your amazing lips after using our product for 30 days, we’ll make it right. Don’t wait! Join the pickle revolution with confidence and embrace the pinnacle of lip care perfection! 🥒❤️”
I think we have maximized the use of the pickle examples, and even the horses are saying, “Enough already!” So, let’s tie a bow on this.
Keep an eye out for these persuasive words: “Irresistible,” “Proven,” “Innovative,” “Effortless,” “Extraordinary,” “Limited,” and “Guarantee,” when you’re considering products or services to purchase. If you offer a product or service, think about how you can leverage these words to forge an emotional connection with your prospects and guide them toward a decision.
As Kevin Hogan explains in his book ‘Covert Persuasion,’ “The title alone draws up images of the clandestine and secretive.” But he also emphasizes that “Much of Covert Persuasion deals with the accurate prediction of human behavior in any given context.”
Until next time!
PS. I hate pickles, they are the devil’s fruit!