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Category: Behavioral Marketing

Red Whiskey > Blog Posts > Behavioral Marketing
Sunshine & Lollipops
Why Does Fancy Taste Better? Unpacking the Halo Effect

Man, it was certainly nice to be able to sit down last week and get back in our cadence of discussing marketing and its effect on us as consumers. The idea of “Trust Your

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Hold my beer
Trust Your Gut (Except When You Shouldn’t)!

Well, howdy! Did you forget about me? I haven’t forgotten about you, but this crazy little thing we call ‘Life’ has kept me away from the trusty old keyboard for a while, at least

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Onion rings in fries
Green Lights & Onion Rings: How Tiny Triumphs Fuel Our Happiness

I think it’s only fair to kick off this week’s blog by confessing that I, too, have fallen prey to the dreaded resolution curse. Remember in “The Resolution Revolution: Break the Mold with Seinfeld

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card trick
Is Your Morning Coffee Making You Buy Stuff You Don’t Need?

Alright, no Prime Time, T Swizzle, or viral memes this week. You can get your fix of those here, here, and here. This week, we are back digging in some real marketing mojo. So,

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The Jetson's Flying car
From Reese’s Cups to Rockwell: Why You Feel Watched in 2023!

Alrighty, let’s start this week off by jumping in our DeLorean, kicking it up to 88 miles an hour, and heading ‘Back to the Future‘ of 1984. No, not Orwell’s 1984 – though you

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Fast & Slow Choose Wisely
How Did a Ball, a Bat, and a Little Math Expose the Secrets of Your Brain?

There seem to be two types of people in this world. No, not Democrat vs Republican. Not those who believe aliens exist and walk among us vs those who don’t. And certainly not Red

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Mr. Krabs
Stuck Between ‘Whispering White’ and ‘Dove White’? About to Cry? The Paradox of Choice Explained!

Imagine for a moment you are looking to repaint your living room. You have decided to paint it white to match your couch and your curtains. The only thing standing between you enjoying your

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I don't believe you
The Reason Why This Giant Won’t Touch Coffee!

Are you a fellow coffee snob? Well confession time: I’m not exactly a coffee snob, and I think coffee tast awful. In fact, whenever someone offers me a cup of joe, I jokingly respond

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Pop Corn
From Cup-o-Noodles to 55-Gallon Barrels: Marketing Decoys Revealed!

All I can say is “Thank you!” Your overwhelming response to my previous blog, ‘Because’ Is the Secret to Compliance (read it here), has touched my heart. From the many clever ‘because’ persuasion techniques

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Decisions
‘Because’ is the secret to compliance

“Because I said so.” That ever-present phrase from my youth. My dad, probably like his dad before him and his dad before him, had used those four words many times to elicit action. Whether

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