Be A Strategic Marketing “Rockstar” (Not Like Nickelback)
Howdy, fellow and aspiring marketers! Are you ready to take your marketing plan from meh to marvelous? Buckle up, because in this blog post, we’re going to do our best Greg Louganis and dive into the difference between tactical and strategic marketing, and why it matters for your business.
Man, that Greg Louganis really shows my age. But if you’re interested, here’s a link to a video of the guy that many call the greatest diver of all time: Greg Louganis – Olympic Highlights. I digress.
In simple terms, a tactical plan is a short-term strategy focused on quick results, while a strategic plan is a long-term approach that aligns with your business objectives. As the marketing maven Seth Godin says, it’s all about telling a story that resonates with your target audience.
“Can you give me some signs of a strategic marketing plan?”
Sure. It’s got clear and defined goals, a comprehensive target audience analysis, a properly allocated budget, metrics to measure success, and a focus on long-term growth and sustainability. As experts like Peter Drucker, Al Ries, Jack Trout, David Meerman Scott, Avinash Kaushik, and Simon Sinek say, a strategic marketing plan should be derived from a careful study of opportunities, strengths, weaknesses, and trends.
Now, if you want to be a strategic rockstar, there are some steps you can take. Start with a SWOT analysis to assess your business’s strengths, weaknesses, opportunities, and threats. Next, create clear and measurable goals that align with your business objectives. From there, identify and analyze your target audience, develop a comprehensive marketing mix using a variety of tactics, and finally, the hard part: allocate a budget large enough to meet your goals and track the results.
In the words of the great marketing guru Jim Rohn, “Success is the natural consequence of consistently applying basic fundamentals.” So, ditch the mediocre marketing plan and become a strategic rockstar – just not like Nickelback!